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Digital Marketing

Digital marketing refers to advertising that is distributed via digital channels or electronic devices such as television, radio, search engines, websites, social media, and more. As you can see, there are a lot of channels in current digital marketing. According to Google, 48 percent of customers begin their searches with a search engine. And this is only one digital marketing channel.

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What is the purpose of digital marketing?

 

Digital marketing has been around for quite some time, but it did not have a lot of channels, until today that is. The world has changed, and as a result, businesses have changed as well.

 

Today, there are more than 4.66 billion individuals online. This equates to over 60% of the world’s total population, and the numbers are rapidly increasing. By the end of the year, there will be an estimated 319 million new users. Consider the impact of pitching your business concept to those individuals.

 

Digital Marketing: An Overview of the 7 Major Types & Steps to Take

Content Marketing

Content marketing is the only kind of advertising that has ever existed and will continue to exist in the future. It pervades every marketing endeavor, from email to social media marketing, on-page SEO (Search Engine Optimization) to electronic billboards.

What you should do

  • Determine your objectives in light of your mission

  • Recognize or establish your unique selling proposition

  • Know your target audience and their buying cycle

  • Determine the best form of content for your target audience

  • Keep track of your material with a content calendar

SCORE provides a digital readiness series in partnership with Google. Check out the series here: Grow With Google Digital Readiness Series
 
Domain name

Creating a business website requires a domain name, known as the business’s website address. It includes four components: a prefix, a subdomain, a name/domain, and an extension.

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Once you have chosen a domain name and the appropriate domain extension for your business, you will need to check if it is available for registration. Click here for a list of accredited registrars. Note, domains are due for regular registration renewals, in order to remain active.

Pricing

A secret to business success is pricing your products properly. Price your products correctly and that can enhance how much you sell, creating the foundation for a business that will prosper. Get your pricing strategy wrong and you may create problems that your business may never be able to overcome. The resources below highlight the main factors to consider when determining pricing for your products or services.

Pricing Strategies - How to Price Your Product or Services For Maximum Profit
Pricing Guide: How to Price Your Products | Inc.com
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